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  • Kevin Spacey among celebrities who've paid to get the domains removed
  • Youtube, Bing, Visa, Bank of America and Yahoo among others targeted
  • US regulator will see if the actions of Vox Populi Registry Ltd. were illegal
  • Owners recommended to resell '.sucks' domains for around ,499 a year

Published: 08:57 GMT, 10 April 2015 | Updated: 13:15 GMT, 10 April 2015

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The US body that regulates Internet addresses is looking to crack down on a Canadian company using the new '.sucks' domain name to extract exorbitant sums from celebrities such as Kevin Spacey and companies looking to protect their reputations.

So far, purchased names include.sucks, Bing.sucks, Visa.sucks, Bankofamerica.sucks, Yahoo.sucks, Telusmobility.sucks and other major brand names.

Kevin Spacey has reportedly paid have his his '.sucks' domain taken down.

Kevin Spacey is reportedly among celebrities paying out to have their name removed from one of the  '.sucks' domains which opened on 30 March

Taylor Swift has also had to spend defensively in the past to remove her name from '.porn' and '.adult' domains attacking her, CNBC reported.  

The Internet Corporation for Assigned Names and Numbers, or 'ICANN,' sent a letter on Thursday to the U.S. Federal Trade Commission and Canada's Office of Consumer Affairs to see if the actions of company Vox Populi Registry Ltd. were illegal.

ICANN initially approved of the so-called top-level domain name, among nearly 600 it has added recently to expand beyond common names such as '.com,' '.org' and '.us.'

But it is backtracking after an advisory panel made up of industry groups and companies like Microsoft, Verizon and eBay complained last month.

Vox Populi began accepting registrations using '.sucks' on March 30 from trademark holders and celebrities before it is released to public applicants. 

Taylor Swift has also had to spend defensively in the past to remove her name from '.porn' and '.adult' domains

It has recommended charging ,499 a year for the privilege, and according to Vox Populi CEO John Berard, most of the names have been sold by resellers for around ,000 a year.

Berard has said the domain name is meant to create destinations for companies to interact with their critics and called his company's business 'well within the lines of ICANN rules and the law.'

Two weeks ago, the advisory body called the Intellectual Property Constituency representing major companies and industry groups asked ICANN in a letter to halt the rollout of '.sucks,' calling it a 'shakedown scheme' and 'predatory.'

Companies like GoDaddy.com register some domain names for just a year, and Vox Populi will offer consumers the right to secure a '.sucks' address for just a year starting in September. 

The advisory body says that the threat of opening a '.sucks' site to the average consumer later is 'an essential element of Vox Populi's coercive scheme.'

ICANN said in its letter that if Canadian or U.S. regulators find Vox Populi's actions are illegal, it could declare the company in breach of its contract and seek to change the registry's behavior. It said it is also seeking other remedies within its agreement with the company. 

The advisory body says that the threat of opening a '.sucks' site to the average consumer later is 'an essential element of Vox Populi's coercive scheme

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