INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up with Reebok for an exclusive video series that celebrates the storied career of pro-basketball legend Allen Iverson, as well as his 20 year anniversary with the Reebok brand. Finish Line’s video series titled “20 Years. 20 Questions. With Allen Iverson.” features 11 exclusive interviews, four of which can be viewed now. The series gives customers an in-depth look into Iverson’s thoughts on his life and career, six years after leaving the sport he loves.
“Allen Iverson’s persona and talent resonates with our customers and we have captured his swagger in this video series,” said Paul Diehl, director of digital brand at Finish Line. “Thanks to visionaries like Iverson, the culture of the NBA is now celebrated through personal style and attitude. We are excited to partner with Reebok and Iverson to bring these legacy products that highlight his style back to market.”
This year marks the official 20 year anniversary since Reebok and Allen Iverson first teamed up to release what has become one of the most iconic, on-court basketball sneakers of all time. To celebrate this milestone, unique launches of the Question Mid will take place throughout the year to commemorate Allen Iverson and the cultural impact he has had on basketball. The Question Mid Practice drop pays homage to one of the most talked-about moments in Iverson’s career, the “Practice Press Conference.”
Finish Line’s latest video discusses Iverson’s views on the hype surrounding this infamous press conference, which focused more on his practice schedule and habits than his dedication to the team. The video aligns with the retailer’s next sneaker release, the Reebok Question Mid Practice, which debuts May 13, and highlights elements of the outfit Iverson wore during the interview.
"Finish Line has been a premium partner in celebrating the life and times of Allen Iverson through the Question Mid 20th Anniversary collection," said Brian Lee, Director of Basketball Product & Sports Marketing at Reebok. "Throughout the collection, Iverson’s innate passion, his unique style and his effect on culture are clearly highlighted. Finish Line has done a great job capturing what he meant to the game, both on and off the court, through authentic brand storytelling."
More information about the video series can be found on the retailer’s YouTube channel and sneaker release details can be found at FinishLine.com.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 980 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.
Finish Line also operates JackRabbit (previously referred to by the company as Running Specialty Group), which includes 72 specialty running stores in 17 states and the District of Columbia under the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders and Indiana Running Company banners. More information is available at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the latest about the brand on Twitter at Twitter.com/JackRabbit or Instagram via @JackRabbitNYC.
This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.
Not a Game: The Incredible Rise and Unthinkable Fall of Allen Not a Game: The Incredible Rise and Unthinkable Fall of Allen Iverson The Rise Of Allen Iverson And Reebok Basketball / An Oral History An Icon at 40: The Untold Story of Allen Iverson Bleacher Report Finish Line Teams Up With Reebok and Allen Iverson for 20 Years